Multimedia and Graphics Services
THE STRATEGY THAT ALWAYS WORKS
Leverage the most effective resource for both users and potential patients. Incorporate audiovisual products into your digital strategy to help you better communicate your value proposition.
CONNECT WITH PATIENTS
Professional photography and video marketing will allow your patients to feel closer to you and more approachable . Likewise, potential patients will be able to analyze your services and refine their selection more quickly and directly.
Video marketing is a key tool for healthcare professionals and healthcare facilities looking to increase their online presence and visibility. With our services , you'll educate, spark interest, and become a go-to resource for potential clients and patients considering medical or surgical procedures. Likewise, this content will become a valuable tool for promoting healthcare services and scheduling appointments with prospective patients.
Quality content
We develop videos optimized for different platforms to improve the user or patient experience.
Predefined scripts
We develop scripts according to the concept that you want to convey in order to connect with patients and to facilitate decision-making regarding medical procedures and treatments.
YouTube as a search engine
We position the presence of professionals and healthcare centers on the second most important search engine on the internet . Visibility as a basic premise of the digital strategy.
Education before sales
We generate audiovisual material to fulfill an educational function about the essence and benefits of care services.
Humanization and closeness
We develop corporate videos to bring patients closer to healthcare professionals and centers , showing their most human and direct side.
Live treatments
We bring treatments closer to patients in an immersive, interactive and real way so that they can have a comprehensive appreciation of the procedures of interest.
Why use videos for doctors and clinics?
Videos offer numerous advantages within a healthcare marketing strategy for doctors and clinics. These include:
- Online videos represent the most powerful digital tools for persuasion.
- The videos are consumed quickly and easily by patients.
- They eliminate uncertainty regarding frequently asked questions related to treatments, procedures, and pathologies.
- They bring specialists closer to patients in a human and direct way.
- They increase the authority of doctors on specific topics within their specialty.
What kind of videos can a doctor or healthcare specialist create?
Videos are used to transmit messages through various digital formats, and the type of video will depend on the desired communication objective. Doctors and healthcare professionals can create videos about:
- Explanation of procedures, treatments, and pathologies.
- Video documentaries with step-by-step instructions for treatments and surgeries.
- Demonstration videos with patients on aspects that are taken into consideration for clinical diagnosis.
- Videos with important announcements.
Recommended photos for clinics and healthcare companies:
Professional photoshoots for healthcare professionals and clinics aim to convey a refined and polished aesthetic. Here are some ideas for photoshoots for doctors and clinics:
- That can be used to talk about different treatments.
- The ideal is not a large volume of repeated photos, but rather varying angles, varying zoom,
etc - In all photos, you should try to make sure the logo is visible in the background so they don't look like purchased stock photos.
- Photos with gloves. Photos of equipment (cover as much of the equipment as possible with details of each).
- Photos from the back, side, and top while applying treatments.
- Photos of me talking to a patient from various angles.
- Photos of patient care at reception.
- Photos of small details and medical implements (as long as the logo is visible in the background).
- Photos of the team talking to each other, sharing materials, photos that convey the work.
Working as a team and striving for the same goal. - Exterior. Take photos of the new headquarters.
- Reception (with staff).
- Rooms (including waiting rooms with patients) and equipment with operating medical equipment.
- Professionals in action.
- Always try to take photos with people who convey the provision of the health service.
Recommended photos for teams of healthcare professionals and specialists:
- Group portraits with different angles and perspectives.
- Individual portraits (if there is new staff).
- Photos of working without looking at the camera.
- Professionals in action (Very important)
Recommended photos for health treatments:
- Photos of the main treatments that you wish to market.
- Photos emulating treatments.
- In general, the treatments that you wish to highlight (previous script).
Practices to avoid for medical and clinic photography sessions:
- Editing with graphic resources from a mobile phone that breaks with a previously defined aesthetic is discouraged.
- Sharing explicit content is discouraged, as most medical procedures are unpleasant to view (blood, stitches, etc.).
- Using vertical images (designed for stories) in feed posts is discouraged.
