SANUS Method
The value-added cycle of Sanus Comunicación consists of four phases and ideally becomes a cycle of continuous movement:
I. Strategic Planning
Based on an analysis of business and/or marketing objectives , we evaluate the current state of the brand and establish the strategic objectives to which the various tactical activities and digital media will be aligned, resulting in the Strategic Plan .
II. Execution Planning
In this service phase, we develop the Execution Plan, which details the specific tactics and activities , including creative elements, media and SEM planning, application design and productions, etc. We also define the execution objectives , as well as the metrics and indicators that will demonstrate their achievement and guide continuous optimization.
III. Implementation and Production
We produce and implement all creative applications and materials , ensuring they are always aligned with the objectives. The team coordinates external suppliers , generates media placements, and guarantees that deadlines and specifications are met throughout production and up to launch or airtime.
IV. Management and Optimization
Regular analysis of the performance of different activities leads to recommendations for improvements and adjustments to websites , promotional mechanics, creative executions, and media plans. We conduct post-click analysis (funnel analysis), click density maps (heatmaps), and other performance analysis and optimization tools.
