Social Media Management
BUILD TRUST TO INCREASE YOUR CUSTOMERS
We help you build trust among users, potential patients, and clients through close, active communication and a willingness to teach and share knowledge.
SHOW YOUR RELEVANCE WITHIN YOUR SCOPE OF ACTION
We boost your authority in your specialty through content and publications that convey your experience and increase your professional recognition and relevance.
Social media has become essential for raising awareness and fostering patient trust in their decision-making process regarding medical centers and healthcare professionals. It's also crucial for showcasing the experience and expertise of healthcare professionals. These platforms represent one of the most significant social movements of recent years, and being absent from them diminishes the credibility and trustworthiness of your professional practice. At Sanus Comunicación, we help you develop your presence on these platforms in a professional, educational, and relevant way for your target audience. Project the image you want with our services.
DESK Customer Service Platform
We handle customer and patient requests through a multi-channel service platform called Desk. This service is structured, planned, and includes management reports.
Online Visibility
We enhance the presence of companies and professionals in the health sector so that they are taken into account in the reference searches of potential clients and patients.
Differentiation
We build the personal brand of specialists and enhance the brand of companies in the health sector to differentiate themselves and be taken as a reference.
Relevant content
We provide users and potential patients with visually impactful and relevant content that adds value and meets their informational needs.
Reputation
We communicate to patients the experience and preparation of the professionals and the value proposition of the healthcare centers to encourage their choice.
Perception and identification
We develop a positive perception and identification with professionals through the publication of specialized content that conveys their relevance in the field.
How to manage social media for doctors and clinics?
- Create educational content about medical services and pathologies through tutorials, engaging posts, and videos.
- Base the content on transparency and education for users and patients.
- Create positive experiences through valuable content and document the experience of other patients who have attended your health practice.
- Ask your patients to comment on your posts based on their experience.
What kind of content should the social media accounts of doctors and clinics have?
- Content to connect with patients: Stories about the clinic and healthcare professionals. How and when it was founded, when it began its professional activity, what the most important milestones in its professional development have been, etc.
- Content to educate patients: videos about procedures, interventions, and pathologies. Downloadable resources, etc.
- Content to help: frequently asked questions and answers from patients about treatments, interventions and pathologies.
- Content that convinces: testimonials, before and after photos of procedures and surgeries; videos of surgeries and application of treatments, etc.
What should a doctor or healthcare company be pursuing on social media?
All healthcare professionals who wish to increase their authority online should focus on building trust with their patients through accessible and relevant content about their specialty.
What to post on social media for doctors and healthcare companies?
- Video interviews: Interviews and short video clips featuring healthcare professionals explaining educational concepts about pathologies and treatments in a friendly and engaging way.
- Video documentaries: Cinematic videos of treatments, procedures, and surgeries.
- Educational posts: Posts with valuable information about pathologies, which users and patients may find useful to resolve their health doubts.
- Famous quotes: that convey the values of the clinic or the professionals in the health sector.
- Graphics and infographics: with useful information and high visual impact for patients.
- Testimonials or success stories: where patients can see themselves reflected and understand the advantages of your medical services.
What should doctors and healthcare companies not do on social media?
- Posting graphic images showing blood and surgical techniques (sutures, incisions, etc.) is unacceptable. Most users and patients find this type of content unpleasant.
- Posting low-quality photos and videos that do not convey the professionalism of the professional practice.
- Having an outdated profile and no content strategy.
- Posting too frequently.
Why should a doctor or healthcare company have a social media presence?
- 74% of the digitally active population uses social media daily, including potential patients
- It has become the quintessential way to build a reputation with patients.
- It makes it easier to become known.
- It allows you to convey the value proposition of medical services.
- It allows you to communicate the differentiating and outstanding elements of the healthcare professional or company.
