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Stay up to date with recommendations and tips on healthcare marketing

What should doctors and clinics do on social media?

More than 70% of patients regularly consult the internet for information about medical professionals, clinics, and health-related searches. In the digital age we live in, people seek to connect directly with healthcare professionals through digital platforms and social media.

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Doctors' skills in the digital age

Technological evolution in society and in the productive sectors has generated a need for digital transformation in healthcare services to improve quality and efficiency. The concept of digital health is simply the use of Information and Communication Technologies (ICTs)

Read more >>

How do current patients select their doctor?

Patients are no longer only interested in the knowledge and reputation of an expert professional, but also in the experiences and stories shared by other users. They learn about common health problems, less common ones, prescribed medications, and treatments they have received.

Read more >>
Healthcare Branding

The importance of personal branding for doctors and clinics

Until recently, we hadn't heard the term "Healthcare Branding," or in other words, personal branding for healthcare professionals. Today, the reality is quite different. We are aware of the importance of digital marketing in the healthcare sector and the need to connect and build relationships with healthcare professionals.

Read more >>

What should doctors and clinics do on social media?

More than 70% of patients regularly consult the internet for information about medical professionals, clinics, and health-related searches. In the digital age we live in, people seek to connect directly with healthcare professionals through digital platforms and social media.

Read more >>

Doctors' skills in the digital age

Technological evolution in society and in the productive sectors has generated a need for digital transformation in healthcare services to improve quality and efficiency. The concept of digital health is simply the use of Information and Communication Technologies (ICTs)

Read more >>

How do current patients select their doctor?

Patients are no longer only interested in the knowledge and reputation of an expert professional, but also in the experiences and stories shared by other users. They learn about common health problems, less common ones, prescribed medications, and treatments they have received.

Read more >>
Healthcare Branding

The importance of personal branding for doctors and clinics

Until recently, we hadn't heard the term "Healthcare Branding," or in other words, personal branding for healthcare professionals. Today, the reality is quite different. We are aware of the importance of digital marketing in the healthcare sector and the need to connect and build relationships with healthcare professionals.

Read more >>
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