Technological evolution in society and in the productive sectors has generated in health services the need for a digital transformation that brings improvements in quality and efficiency.
The concept of digital health is simply the use of Information and Communication Technologies to improve the health and well-being of individuals and healthcare services. What skills does a healthcare professional need to succeed online?
1. Digital health literacy.
Discover the digital ecosystem and learn the basic skills to use it appropriately. This is achieved by:
- Understanding the different digital media, formats, and tools used to carry out daily activities (web browsing, email management, databases, information storage, etc.)
- Staying up to date on the channels through which digital information circulates.
- Identifying and evaluating health websites that transmit reliable and high-quality content.
2. Create and design landing and sales pages.
Attracting new patients to your practice depends largely on how you present your website and the services you offer. The key is designing effective landing pages (pages where users arrive to learn about you from social media or ads) and sales pages (pages designed to convert users into clients).
3. Health Communication 2.0
Using new technologies to improve online connectivity and remote communication between healthcare professionals. This involves:
- Proper management of digital identity and reputation in the healthcare context.
- To become familiar with the networks and different professional healthcare communities.
- Use new channels appropriately and be mindful of the language used in digital communication.
- Properly manage your digital identity.
- Being able to connect, interact and converse through different digital platforms and tools in healthcare settings.
- Knowing how to use the internet to publish and disseminate valuable digital health content capable of capturing the attention of our target audience
4. Creation of digital content in health
This is a key skill for any online business: leveraging everything that information technologies offer to facilitate and enhance our online presence and thus attract more potential customers.
Words have enormous power. Knowing which words to choose and how to use them at the right time and place is key. Copywriting helps capture customers' attention and also connect with them, persuade them, and help them find solutions to their problems.
5. Selling through social media
With appropriate content and a planned marketing strategy, any healthcare professional can increase sales of the products or treatments they wish to offer.
6. Get web traffic
Getting your website, landing pages, or sales pages seen by a large number of people is a combined effort involving many elements: SEO, advertising, design, copywriting, funnels, automation…
Undoubtedly, the reach of a digital business will depend largely on the ability to attract traffic in a way that is focused on the objectives and the audience.
7. Position your content on Google
When people have a health problem and want information, they search online. Potential clients of any specialist do the same. How do we achieve this?
Creating high-quality content that is 100% relevant to the healthcare business being promoted and answering common questions from potential clients, along with knowing how to use the right words, the language each client uses, the most searched keywords, etc., is what makes a business rank well online.
8. Create and launch your personal brand
The power of brands is indescribable, and building your own brand can be incredibly profitable. You don't need to conceptualize ideas from scratch, you don't really need to invent anything; you simply need to be yourself and share that. The image you want to project, the values you want to convey, the professionalism of your facilities or the medical team you surround yourself with.
9. Take advantage of audiovisual language and its enormous benefits to communicate and persuade.
The audiovisual power of video to communicate and attract is undeniable. Moving images, sound, effects, voice, music… Creating your own videos on social media is key to building a better relationship with your audience and reaching new customers.
Knowing how to leverage the power of audiovisual language, positioning videos, creating quick videos and more complex ones depending on the objective, is essential to avoid being forgotten on the Internet.
10. Create a social media plan
Focusing on the goals you truly want to achieve is key. It's important to know which social media platforms to consider for connecting with potential clients, what content performs best, and so on.
- A good social media plan will help the healthcare professional to:
- Increase your patients and sales of your treatments or products.
- Expand your brand and digital reputation.
- Create emotional bonds with customers.
- Generate more traffic to the website.
